Africa-Israel, Ahava, Barkan,.Bermad, Carmel, Dr. Fischer, Free My Vision, Halilit, Intel, Isuzu, Link, Avisar, Microsoft, Mifal Hapais, Motorola, Netafim, Orbotech, ORS, ORT, ORT-Tech Systems, Rotem, Sano, Stern Jewelry, Tadiran, Telrad, UMI, Vivendi
> Studying the product or service
> Analysis of the competition
> Identifying the target audience or market
> Setting the strategic goal
> Collaborating with site designer
> Crafting the words – from dynamic slogans and headlines
to detailed, informative texts
address: 32 mazeh st., apt #12, tel aviv
Copywriter n. a person who writes or prepares copy (especially of advertising material) for publication (Source: The Concise Oxford Dictionary, 9th Edition)
As a freelance writer and translator with more than 10 years of experience, I specialize in copywriting, marcom, technical writing, editing and translation (Hebrew-English, English-Hebrew).
Writing, like any other skill, requires a professional. Whether writing copy and content from scratch or polishing, editing or translating text, good writing means:
Communicating your marketing message – it’s not only about slogans, its about fresh and dynamic content that is informative, interesting, credible and convincing.
Targeted, focused and persuasive texts - crafted to get your message through along with the graphics and the concept.
Creating a distinct voice and precise Internet image - succinct and clean copy is the cornerstone of identity design, corporate branding and successful marketing. The styling - either humorous and lighthearted or high brow and dignified - must serve the client's strategic objective.
Meeting deadlines – rapid changes and marketing innovations mean tight schedules requiring a dedicated commitment to meeting pressing deadlines.